Our Approach

Doing data centers differently

The issues below decide whether a data center project gets approved, how fast it gets built, and what its operator inherits. Conventional practice treats these issues as costs of doing business. We treat them as design requirements, resolved up front.

Who pays for power

HowPower strategy
Common practice

Grid costs of serving large new loads pushed onto ratepayers.

The Lighthouse model

We bring our own capacity and energy: new renewable supply paired with battery storage.

Grid impact

HowPower strategy
Common practice

Large new loads adding demand at peak hours, driving capacity payments, system upgrades, and congestion costs.

The Lighthouse model

Flexible load: the campus draws when the grid can easily supply it and backs off when grid load is high, raising the capacity factor of transmission infrastructure customers already pay for.

Water

HowWater
Common practice

Evaporative cooling consuming millions of gallons.

The Lighthouse model

Closed-loop cooling, filled once and recirculated, with ongoing water use comparable to an office building.

Common practice

Diesel generator operation for testing and emergencies, with localized air pollution and intense noise.

The Lighthouse model

Battery energy storage replaces bulk diesel backup, removing its noise and its emissions.

Noise

HowNoise
Common practice

Cooling fans at the property edge, pointed at homes; walls added after the fact help little, because low-frequency hum bends over barriers.

The Lighthouse model

Quiet by design: no bulk diesel, closed-loop cooling with no evaporative fans, buildings placed by distance rather than by parcel edge, and performance designed to meet or exceed local noise standards at the property line, verified by boundary testing.

Deals and transparency

HowAccountability
Common practice

Secret deals, confidential power contracts, and fast-tracked approvals.

The Lighthouse model

Formal community benefits agreements with measurable, enforceable outcomes, public dashboards, and grievance mechanisms with clear response timelines.

What the community keeps

HowAccountability · For Communities
Common practice

One-time deals, and few permanent jobs relative to the footprint while the community carries the externalities.

The Lighthouse model

A durable property tax base, local hiring and training, community-directed funds, digital inclusion investments: the connectivity, skills, and access that let residents share in the digital economy this infrastructure serves, and infrastructure funded privately, with no burden on local taxpayers.

How we choose sites

Five siting rules we do not break:

  • Respect the proposed neighborhood.
  • Select an entry and exit that does not disturb the neighborhood.
  • Select master-planned sites with natural barriers.
  • Grant conservation easements and build out of sight.
  • Build so you can’t see it, can’t hear it, and can’t smell it. You just benefit from it.
Aerial of farmland and a lake in Michigan on a fall morning iStock #1780658998 · comp — not licensed